If you've ever watched a major sporting event -- most recently football but also NASCAR events (which in my house is a given with my much-better-half and kids) -- you may have seen a commercial for DLP high-def televisions.
In the TV spot (and on the website) we see an angelic girl and an elephant. The girl proclaims it's the mirrors, a direct reference to the specific technology in the DLP sets.
There's no explanation for the elephant; it doesn't make any noise, doesn't move appreciably, so what does it have to do with anything?
So I went to the website (itsthemirrors.com ) and there's the pachyderm again. And I clicked around, checked for FAQs, etc. No mention of the elephant. Undaunted (and, admittedly, bored during late last night), I shot off an e-mail to DLP.
And I got an answer!
Subject: Why an elephant?
Questions or Comments: OK, I get the little girl and the box with the mirrors. I get the mirrors give quality unsurpassed. So why an elephant??
Thank you for contacting DLP® Products. The elephant and the girl were chosen to represent the magic of the mirrors and to introduce consumers, in a friendly and approachable way, to the amazement and wonder of these tiny mirrors inside DLP chips that power leading brands of HDTVs available in stores right now. The elephant is a gentle representative and symbolic of prosperity and hope.
DLP® Call Center
Ahhhh... the elephant is friendly (and approachable)!. The elephant is a gentle representative and symbolic of prosperity and hope.
So this is would be a motivation for me to buy a TV, or more specifically, their TV??Sphere: Related Content
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