Tuesday, July 05, 2005

Marketing 1001 strikes again

In what will prove to be another bust for Coca-Cola, they've tampered with another classic (hat tip to Jen at VeryBigBlog).

Many of us still remember the 1971 TV commercial featuring a bunch of kids singing a about 'buying the world a Coke' (my most vivid memories of the song came during one of the many Peanuts' holiday specials, intermixed between commercials for McDonald's, York Peppermint Patties, and those pre-packaged cakes -- like Drakes, but not that brand... can someone fill my mind void??)

Jen writes:

They changed the Coke Song. You know the one from 1971 (I was two) and played every so often when we were all growing up as they'd show it near holidays and junk, the "I'd like to buy the world a Coke" song. That one. THE Coke song. It is such a classic is it it has it's own page at the Library of congress! but that's not good enough for Coca Cola, who just ruined it.

The line "I'd like to buy the world a Coke, and keep it company"
has been changed to - and I'm not joking, those who have seen it can attest this is true - "I'd like to buy the world a Coke, and CHILL WITH IT AWHILE" in the new version now playing on introducing the release of Coke Zero


See for yourself...

The original, the classic - Called "Hilltop", click
here and go to the last clip
The new one - Called "Chilltop" (har har) click
here then on the Chilltop section the the "commerical" selection.

Not since NEW COKE have we seen such a bad move. Let's hope the ad campaign doesn't last too long.

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