Thursday, March 25, 2004

Play a video game on a billboard in Times Square

To kick off their new enhanced Yahoo! Autos, Yahoo! has created an interactive video game in Times Square. At the Reuters billboard (Broadway & West 43rd), you can play a driving game with your cellphone if you call 1-800-660-4402. NY1 checks out the game and says, "The game is kind of like those old Hot Wheels games where you set up the track and just control the speed of the car, with no steering." You can play against the computer or someone else on the street. The game runs for 25 minutes out of every hour, and will be up until April 22.

It is things like this that make me long for my beloved NYC. Thanks to Jen at Gothamist.

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